convergence

Web design convergence: What? Why? And does it matter?

Have you noticed that website launches fail to suprise any more?

Of course, that’s because over the past 15 years, we’ve all seen as many websites as we’ve had hot dinners.

But it’s also because web design has been converging, thanks to the mobile trend, established interaction design patterns and also cultural conventions, as clients are influenced more by the crowd when deciding on their own approach.

I’m continuing to explore my web design predictions for 2016 in more detail, so let’s take a look at convergence.

Google TV struggling with less than 1m devices in use: report

Google TV, the search giant’s ambitious initiative to change the face of television, is one of the more recent attempts at finally delivering on the promise of television-web convergence. When it launched almost two years ago, it appeared that the timing for this long-discussed convergence could finally be right.

But despite initial appearances that Google was making the right moves, Google TV has struggled.

The big tip for 2012: convergence is here

Multichannel strategy has been on the agenda for the past few years, it is not a new phenomenon.

Whether marketers have reached multichannel nirvana is up for debate, but we’ve no time for that now, we’ve moved on. 2012 is all about convergence.

Is Google TV doomed after Logitech break-up?

A year and a half ago, Google announced Google TV, an initiative that, on the surface, looked like it had the potential to finally deliver the television-web convergence that has been envisioned for so long.

Trying to bringing the power of the internet, along with its own Android platform, to the small screen, “might be one of the most important things the company has attempted“, I wrote at the time. And for a short while, it seemed to be off to a promising start.

Google TV makes its way to the UK

When it comes to the mediums that it plays in, Google could sit back and remain content with its strong position on the desktop and mobile devices.

But as successful as it is, the company stiill sees opportunity to create a bigger footprint.

One of the mediums in which it’s hoping its footprint can extend: television.

14 brilliant examples of brands using interactive offline advertising

Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.

For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.

Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space…