Converse

12 best branded Instagram videos from May 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

May features a variety of video making techniques, from never-ending loops to time-lapse to slow-motion, replete with all the stunning insight you’ve come to expect from this beloved round-up.

12 interactive examples of ecommerce product pages

Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.

This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”

How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

This is according to Socialbakers’ Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.

Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.

However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.