conversion rate optimisation

Five arrows in the bull's-eye of an archery target. Selective focus with the focus being on the back end of the arrow, with an out of focus target in the background.

What does Conversion Rate Optimization mean for marketers in 2018?

Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.

Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.

The digital transformation of Accent Group: A retail case study (part 3)

Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation. 

Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

Bounce is back! And product pages are to blame..

High bounce rates are making an unwelcome return – so what’s happening and what can you do about it?

There’s no doubt about it; high bounce rates are back – and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.

Online Advertising & Ecommerce in 2015: Digital Cream Singapore

Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day’s discussions.

Here is an overview of the topics covered by the Online Advertising and Ecommerce & Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.