Many online retailers remain obsessed with growing overall site traffic, at the expense of increasing conversion rates from existing customers.
Research shows that for every £100 retailers spend getting customers to a website, only £1 goes into converting them.
This can be counter productive: the cost of acquiring new traffic is increasing exponentially. Actually it makes much more sense to convert the 97% of customers that visit your site and abandon before making a purchase.
What often prevents retailers from concentrating on conversions is the perception that creating a conversion strategy is complex and time consuming.
However, by making a few, simple changes to your site or digital marketing strategy you can greatly increase conversions.