The features you need to add to product pages will vary according to the type of ecommerce site.
Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market.
This checklist contains some of the more common elements that customers are looking for on ecommerce product pages, as well as some more advanced features that can enhance the experience.
Your product pages should contain the essentials listed below, and most of the others. I haven’t listed product reviews as essential, but I’d say they’re pretty close to it.
I’ve tried to think of everything here, but please let me know what I’ve missed, and what works for your site.