July 28th, 2020 | 3pm BST, 10am EST
1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
Google plans to block third-party cookies in its Chrome browser by 2022 and the ad industry is up in arms.
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
Ready or not, the cookie crackdown is in full effect. The cumulative effect of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome are making measuring digital marketing activities increasingly difficult.
The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple’s Safari browser.
The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra.
The cookie law. Wasn’t that a car crash?
Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.
Whose fault was that?
Tags on your website help measure traffic and can assist in optimising your online marketing.
Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.
Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.
It’s now more than two years since the cookie law began to be ‘enforced’ in the UK, but has it changed anything?
In the run up to the May 2012 ‘deadline’ there was plenty of confusion from online businesses over the steps required to comply with the directive, thanks to some unclear instructions.
Now cookie notices are seen on most websites, though the ICO received just 38 ‘concerns’ about cookies on sites between April and June 2014.
So was it worth the effort? Are cookie notices just an irritant? Is it totally irrelevant given the activities of the NSA? Or has this law been useful in raising awareness of cookies?