Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all. Does this U-turn mean that marketers should change course?
An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies.
A five-week industry testing period recently concluded for Google’s Privacy Sandbox initiative, during which Google announced that it would be pushing back the deprecation of third-party cookies for a third time. What are the current concerns from industry bodies and regulators, and what does it all mean for advertisers?
With the measurement landscape in flux as the deprecation of third-party cookies heads towards completion, this webinar looks at the strategies being adopted to measure campaign performance and drive effectiveness.
Being able to measure how well a company’s marketing is performing towards meeting goals and driving growth is essential. This best practice report looks at the impact that the end of third-party cookies and increasing regulation is having on marketing measurement.
Google has begun testing another feature from its Privacy Sandbox, IP Protection, which takes aim at the use of IP addresses as ad targeting identifiers. We spoke to some experts about how it works, and what it means for advertisers.
Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
Findings from Econsultancy’s newly-published Future of Marketing 2023 report show that just 8% of marketers say they are “fully prepared” for the continued cookie crackdown – and only half say they offer a clear value exchange for customer data.
The marketing shift is on this year as third-party cookies are being phased out in 2023. Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns. A new era of strategies is emerging to prepare companies for a world without cookies, […]
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
Google is “charting a course towards a more privacy-first web” and yesterday made a significant announcement related to its plans for 2022 when its Chrome browser phases out support for third-party cookies and the cookiepocalypse becomes impossible to deny. Here are the key points marketers need to know.