Coremetrics

Will opt-out threaten Google Analytics?

Google Analytics is one of the most popular analytics services for online publishers, especially smaller publishers. And for good reason: it has most of what the average publisher needs, and it’s free.

But Google Analytics is offered, of course, by Google, and Google is no stranger to privacy complaints. That means that Google often has to look for ways to prove to the world that it cares about privacy. One way it’s planning to ‘protect’ user privacy: allowing internet users to opt out of being tracked by Google Analytics.

Coremetrics tries to lure Omniture customers post-Adobe acquisition

Adobe’s recent $1.8bn purchase of analytics provider Omniture had many people scratching their heads. While Adobe’s CEO called the acquisition a “no-brainer” and it just might turn out to be a very wise strategic move, it’s certainly possible that some Omniture customers will ask questions about the future of the company now that it’s an Adobe company.

So I was interested to come across a Coremetrics ad addressing the Omniture acquisition. It leads to a landing page designed specifically for current Omniture customers and wastes no time in making a sales pitch.