coupon codes

How to use discounting without harming your business

Not all discounting strategies have to result in doom and gloom for your business. I wouldn’t advocate discounting to simply drive sales, but to be part of your marketing strategy.

Think of the long-term impact of your discounts and promotions. Is is sustainable? Can you grow your business without discounting?

One-size doesn’t fit all with discounting strategies and you should test and learn to maximise profitability and revenue.

But do so with one eye on the perception and future growth of your business.

Should your order form include a coupon code field?

If you’ve ever purchased something online, you’ve probably come across an almost ubiquitous feature on many order forms: the coupon code field.

Online sellers, of course, use coupon codes in an effort to boost sales, increase AOVs and reward loyal customers. But according to web consultant Rachel Baker, these innocuous fields may be doing more harm than good.