creativity

Rich Hingley headshot with pull quote

A day in the life of… Group Creative Director at a creative communications agency

Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet…

(If you’re looking for a change of role, don’t forget to check the Econsultancy jobs board).

Data storytelling: Is it impossible without creativity?

Marketing Week hosted the Data Storytelling conference in September, which attracted a large crowd of likeminded professionals from across both marketing and data fields.

The agenda was positioned to explain the concept of mobilising data through building greater understanding of the customer and then exploiting insights using informed campaigns.

It was a brave ambition that covered a wide gulf of technologies and opportunities.

Three digital marketing mega trends for 2015

Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. 

In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.

Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. “Search engine marketing” was coined as a discipline back in 2001. 

Coca-Cola’s storytelling: three lessons on content marketing and creativity

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Fuelled by the brand’s Content 2020 plan, the redesign was described as ‘the most ambitious rethink of Coca-Cola’s web properties’ since it launched the first website in 1995.

The company has gone from being declared ‘creatively bankrupt’ by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.

16 ultra-creative CVs / interactive résumés that catch the eye

Pretty much everybody has created a CV / résumé at some stage in their life. As with most forms of content I think the key is to establish a tone of voice, and try to stand out from the surrounding noise.

I always used to put ‘vinyl junkie’ in the ‘interests’ section on my CV, which always worked a treat in interviews regardless of the role. People would ask me about my passion for music. I’d return the serve by asking the interviewer the same thing. These things can help to break any ice, and I think you should habitually ask plenty of questions in interviews, for all sorts of reasons.

Nowadays there are more opportunities than ever to attract the right kind of attention, and creative professionals in particular can go the extra mile to make an impression. I thought I’d collect a bunch of examples, which may inspire you to do something different.

10 practical tips to cultivate a creative mindset

There have been a lot of articles recently about big data, technical innovations, the internet of things, the latest search algorithms etc.

We have an increasing volume of information to consume and assimilate on a daily basis. Yet we can’t allow ourselves to get completely caught up in granularity and detail, we are emotional creatures and creative thinking must be part of our daily diet. 

Six examples of brilliant marketing creative to enjoy with your coffee

Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London).

One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’.

So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing.

10 essentials for creative mobile campaigns

“Mobile ads suck,” claimed Steve Jobs in 2010. They needed, according to Jobs, to be more creatively appealing and engaging to be effective.

Has the industry changed? Do mobile ads still suck? Or has creativity in mobile marketing caught up with demand? 

Here are my 10 essentials tips for creative mobile campaigns.