crisis management

How can marketers avoid controversial campaigns?

In these polarising times we live in, controversy never seems to be too far away. From day-to-day politics to the world of sport, it appears we have an attraction to things that cause a bit of a stir.

Often, these controversial topics can be a marketer’s best friend acting as link bait. After all, if you’re trying to get people talking about your brand, you need to give them something to talk about.

Social media and crisis management: a Volkswagen case study

The emissions scandal engulfing Volkswagen raises many important questions.

While I can’t claim “how does Volkswagen deal with this on social media?” is the most pressing of them, I thought it would be worthwhile having a look at the company’s reaction on Twitter and Facebook to see if there’s a protocol for crisis management on social media.

Five things brands can learn from Subway and Jared Fogle’s downfall

The man who had been the face of global food franchise Subway for more than a decade is reportedly planning to plead guilty to charges that he was in possession of child pornography. 

In response to the news, Subway announced that it is terminating its relationship with Jared Fogle, or Jared as many Subway customers came to know him as.