crm

10 key challenges facing CRM marketers

Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.

So what are the challenges facing CRM marketers?

I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.

Three surefire ways to maximize your CRM’s effectiveness

CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. 

CRM software often have a multitude of features, many of which are rarely used by sales teams.

Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. 

Three stats that throw down the gauntlet for B2B customer experience

B2B customer experience is the topic of Econsultancy and SAP Hybris’ latest report.

The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.

Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.

Yet, as the report reveals, there’s still a way to go for many B2B brands.

Depending on social networks for your CRM? Time for a rethink

The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.

Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?

Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?

10 ways to reduce email unsubscribes

A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement.

So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?

Here are 10 ways.

2016

Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

How the National Trust replatformed: 500 editors & a 10-year strategy

In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.

The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.

So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.

Here’s what he had to say.