cross device

Cross-device measurement: what to look for in a solution

Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.

So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?

Understanding smartphones as an influencing device

Mobile commerce has witnessed staggering growth over the past few years.

We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone. 

Engineering works: Transport for London’s responsive website redesign

75% of Londoners use tfl.gov.uk. The site gets around 8m unique users a month and each year receives 250m visits and growing (see the chart below).

So, a recently released beta version of their newly designed site is sure to generate a fair amount of user data.

I took a look around the site, to see what kind of user experience TfL (with BAE Detica and we are experience) have delivered.