The ultimate 2016 email marketing benchmark guide

Email continues to be an extremely important marketing channel, so it’s important to know how well your email efforts are performing. 

But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. 

The rise of the tech-savvy CMO

Once upon a time, when the internet was in its corporate infancy, a set of decisions were made that have affected the development of online retail ever since.

Here, I explain those decisions, and the rise of the tech-savvy CMO.