Please ignore the header image. Curation is not thieving.
There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter.
The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any of their competitors, to keep track of brand mentions, relevant hashtags and to schedule tweets effectively.
Alongside tools, content creation and curation is important. If you’re not doing this, what will you tweet about.
Again, a lot of companies don’t have the resources for copious content creation. That’s where curation comes in.
I’m by no means a social media guru (a relief?) but I think these ideas for what to whack in a tweet, when you’re busy but desire engagement, can be heeded by many. They are all free, so you’ve no excuses.
Our head of social Matt Owen wrote a comprehensive post on why engagement outside of your website is hard to measure but is worthwhile.
I’ve only given you five simple ideas. The idea is that these will get you thinking about what else you can curate. As always, let me know your thoughts. Oh, and give us a tweet.