customer service

An introduction to AI and customer service

With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it’s a pressing issue for many brands.

Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here’s an overview…

Do new features make Facebook a viable customer service platform?

Last week, Facebook revealed it is now home to 50m active business Pages.

So it’s no surprise that the world’s largest social network is working to make itself more business-friendly.

In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases.