Cyber Monday

Amazon Prime Day 2017: The mind-blowing stats and facts

Last week, Amazon held its annual Prime Day event.

The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon’s online retail dominance, has become one of the biggest shopping days of the year.

Six Black Friday trends we learned from performance marketing in 2015

With the dust settled on another record-breaking trading period, what does the underlying data tell us?

This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That’s a 46% hike in sales revenue for 2015.

Here are six underlying trends.

Despite big data investments, retailers struggle with inventory issues

Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.

According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.

That’s a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.