data breaches

10 action-packed digital marketing stats from this week

It’s been a fine week for digital marketing and ecommerce stats.

So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck.

Data can be toxic, here’s how companies should handle it

Data is the lifeblood of the digital economy and represents one of the most valuable assets a company can develop today.

But according to leading security expert Bruce Schneier, “data is a toxic asset and saving it is dangerous.”

Why? Saving data is dangerous because lots of people – including those with nefarious intentions – want it, it’s hard to secure, and once it falls into the wrong hands, the damage can be significant. 

Company taunts ICO: sue us over cookie law

The ICO’s cookie law has been, for many companies, a major headache. After being given an extra year to find compliance solutions — an acknowledgment that complying wouldn’t necessarily be painless — companies were finally forced to implement them.

Those that don’t could find themselves facing steep fines, and in an effort to show that it’s serious about enforcement, the ICO earlier this year indicated that it would be contacting 50 high-traffic UK websites about their compliance.