data science

What kind of data scientist should you hire?

The benefits of hiring a data scientist are clear; however, not all data scientists are trained equally. The title “data scientist” can encompass a broad range of roles, including machine learning specialties, business analytics, and more.

Companies just diving into the data pool may not need a full data science team yet but rather a few specialists that can propel the business forward.

Why marketers should focus on persuadables

Persuasion is a hot topic. But do you also know which of your customers you can persuade?

I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics. And he concludes that organizations in essence don’t just want to know what consumers will do – they want to know what they can do about it.

I never really thought about it that way, but it makes sense right?

It turns out that it’s not that interesting to know what customers will do. Knowing a customer will click, or doesn’t click, will move left or move right, isn’t useful data. The key is to know which of your customers you can persuade to behave the way you want them to.

By focusing on persuadables marketers can achieve better results. Next to that, it could just help improve marketing’s reputation.