data visualisation


Analytics approaches every marketer should know #1: Descriptive analytics

The term analytics is rooted in the ancient Greek word for ‘breaking up’ or ‘setting free’ and was intended to indicate a transformation of something complex into something simple which everyone could understand.

With that in mind, it’s funny that analytics itself is now widely regarded as complex, difficult and something best left to the experts.

15 wondrous examples of data visualization

They say a picture is worth a thousand words.

Which must mean that data visualization is worth an indeterminate amount of numbers… right?

Regardless, it’s time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!

Data visualization: 14 jaw-dropping examples

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. 

The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  

With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. 

Dear marketers, stop using generic stock images

It’s annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.

I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.

And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. 

11 staggering stats from around the digital world

I’m qualified to statisfy you

I think that’s what Barry White sang. I have been known to mishear lyrics. Perhaps the Walrus of Love studied for a degree in Analytics and Data Science before devoting his career full-time to wooing ladies with his sonorous baritone.

It’s entirely likely. He loved a good round-up of the most interesting online marketing stats as much as the next person, and hopefully that next person is you.

data visualisation

17 visualisation tools to make your data beautiful

You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.

It has become a lot simpler to mine your data and interpret your insights in an engaging, attractive, and most importantly easy to understand way.

This is a list of various different free and premium tools and platforms available which will allow you to communicate data in a variety of different formats, from interactive charts, to infographics, to maps, to word clouds.

10 data-visualisations that prove information is beautiful

One of my favourite talks from last week’s Festival of Marketing was by David McCandless from Information is Beautiful.

McCandless is an independent data journalist and information designer. His passion is visualising information. Wait come back!

Communicating data in its raw form can be incredibly difficult to do and the results are often not worth the effort. Graphs and charts are boring and don’t necessarily convey their intended insight.

McCandless and his team have a mission to distil the world’s data, information and knowledge into beautiful, interesting and above all, useful visualisations, infographics and diagrams.

Infographics: why format is irrelevant and concept is imperative

Just before Thanksgiving, Rand Fishkin blasted infographics on his ‘Whiteboard Friday’He did make some really good points in his video, but I believe his reasoning is flawed. 

The discussion revolved around format choice as the defining factor of success, an opinion which pops up time and time again and that I wholeheartedly disagree with.

In my experience, if you let format rule your content, you may miss out on some major opportunities. Here’s why.

Infographics: visual fast food for information overload

Did you know that 100 years ago it was expected the average person would only read 100 books in their entire lifetime?

In 2007, following research, it was estimated that the average person is exposed to the equivalent of one newspaper (85 pages) of information every 5.5 minutes during the day (based on an average day of 16 hours and 174 papers a day).

That is a tidal wave of facts, figures, stories, data, images and mental junk. Interestingly, infographics (as a term) has seen explosive growth online in the last three years with a rise of more than 20 times in search volume for the keyword.

Could this growth be indicative of how we now want to consume our information and for it to be delivered quicker and easier to cut through the noise. Are infographics fast food for the brain in response to our info-weary brains?