When a good idea comes along in retail and digital there are soon many, many start-ups getting in on the action.
Take loyalty apps for example. Loyalty is a big beast. Many types of company may consider it part of their remit, from digital payment solutions, to social-style check-ins, to group buying sites, or indeed a retailer’s own app.
I’ve previously looked at the state of apps in retail and found that using loyalty schemes is pretty much the major rationale for customers using a retail app.
Whether customers will settle on retailers’ own apps or on a generic loyalty scheme provider (perhaps lumped with payment) remains to be seen.
But of those tens of consolidated loyalty apps, which are the best? Here’s the list of five I think are most interesting. Whether mobile wallets such as PayPal and Google Wallet will buy them up remains to be seen but the space seems set to get richer before it gets poorer.