deep linking

Start Me Up! URX: deep linking for mobile apps

Mobile and customer experience are perhaps the hottest topics in digital at the moment.

Deep linking allows a user to click a link on the mobile web and be served content from within a native app. John Milinovich is CEO of URX, a company providing deep linking technology.

We caught up with him to ask him a few questions about the project and its goals.

US judge wants web to die together with newspapers

deep linkingAren’t legal judgements supposed to be based on legal precedent? Apparently not for prominent US Judge Richard Posner, whose opinions on how to save the newspaper industry are being met with slack-jawed incredulity from just about, well, everyone.

Writing on his blog, Posner posits that what’s killing newspapers are links. That’s right, links: