18 quotes on programmatic advertising
With programmatic advertising rising ever higher up the marketer’s agenda, I thought I’d assemble some quotes from various industry figures.
As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon us and the industry.
What does programmatic mean for ROI, fraud, video ads, native, brand advertising etc?
To continue your education (alongside mine), why not attend ‘Get with the programmatic‘, Econsultancy and Marketing Week’s new conference on the topic, 4th December in London.