What is it like to drive for Lyft? Soon, it’s a question the company’s more than 2,000 corporate employees will be better able to answer.
That’s because the second largest ride hailing service in the U.S. is now requiring its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft’s driver hubs or fielding driver support calls.
In a previous article, ‘What is design thinking?‘, I discussed the Fjord methodology for service design.
This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied.
Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.
Design thinking is one of the year’s buzzphrases.
Though it has been around for decades, design thinking is back in focus due to the rapid expansion of digital products and services.
I recently wrote an article asking ‘What is design thinking?‘. Now, let’s look at why companies should be using design thinking.
Brands that employ design thinking are perhaps easier to spot than they used to be.
That’s because we interact with many fast-growing digital businesses primarily through our screens.
So, for a service like Deliveroo (which delivers somebody else’s product), aside from meeting the delivery person at the door, we know the brand purely as an app experience (and from noting the colourful riders in the street).
Is it a mindset? Or a process? Or just useless business speak?
Let’s investigate the meaning of design thinking.
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.
Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.
Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.