10 inspiring examples of design-led brands
Brands that employ design thinking are perhaps easier to spot than they used to be.
A day in the life of… a design strategy lead at Fjord
It’s a cracking ‘day in the life’ this week, as we spend time with John Jones, global design strategy lead at Fjord.
Let’s see what makes Jones tick. And remember, if you’re looking for a new role, check out the Econsultancy jobs board yourself.
Three benefits of making employees spend time in the trenches
What is it like to drive for Lyft? Soon, it’s a question the company’s more than 2,000 corporate employees will be better able to answer.
That’s because the second largest ride hailing service in the U.S. is now requiring its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft’s driver hubs or fielding driver support calls.
How to create a culture of design in your organisation
I’ve recently been writing about design thinking, a hot topic this year.
So far, I’ve done some reading to try to define what design thinking is, why it’s so important, and how marketers can apply it.
Now I want to ask, how should an organisation embed a culture of design?
How can marketers employ design thinking?
In a previous article, ‘What is design thinking?‘, I discussed the Fjord methodology for service design.
This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied.
Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.
Why is design thinking suddenly so important?
Design thinking is one of the year’s buzzphrases.
Though it has been around for decades, design thinking is back in focus due to the rapid expansion of digital products and services.
I recently wrote an article asking ‘What is design thinking?‘. Now, let’s look at why companies should be using design thinking.
What is design thinking?
Is it a mindset? Or a process? Or just useless business speak?
Let’s investigate the meaning of design thinking.
13 inspiring examples of design thinking from Japan
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.
Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.
Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.