design thinking

Three benefits of making employees spend time in the trenches

What is it like to drive for Lyft? Soon, it’s a question the company’s more than 2,000 corporate employees will be better able to answer.

That’s because the second largest ride hailing service in the U.S. is now requiring its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft’s driver hubs or fielding driver support calls.

How can marketers employ design thinking?

In a previous article, ‘What is design thinking?‘, I discussed the Fjord methodology for service design.

This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied. 

Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.