10 inspiring examples of design-led brands
Brands that employ design thinking are perhaps easier to spot than they used to be.
Brands that employ design thinking are perhaps easier to spot than they used to be.
It’s a cracking ‘day in the life’ this week, as we spend time with John Jones, global design strategy lead at Fjord.
Let’s see what makes Jones tick. And remember, if you’re looking for a new role, check out the Econsultancy jobs board yourself.
What is it like to drive for Lyft? Soon, it’s a question the company’s more than 2,000 corporate employees will be better able to answer.
That’s because the second largest ride hailing service in the U.S. is now requiring its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft’s driver hubs or fielding driver support calls.
I’ve recently been writing about design thinking, a hot topic this year.
So far, I’ve done some reading to try to define what design thinking is, why it’s so important, and how marketers can apply it.
Now I want to ask, how should an organisation embed a culture of design?
In a previous article, ‘What is design thinking?‘, I discussed the Fjord methodology for service design.
This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied.
Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.
Design thinking is one of the year’s buzzphrases.
Though it has been around for decades, design thinking is back in focus due to the rapid expansion of digital products and services.
I recently wrote an article asking ‘What is design thinking?‘. Now, let’s look at why companies should be using design thinking.
Is it a mindset? Or a process? Or just useless business speak?
Let’s investigate the meaning of design thinking.
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.