digital cream singapore

Four digital transformation secrets, revealed

After years of discussions, digital transformation has finally become a reality at many organisations.

And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.

The state of cross-channel marketing in Asia-Pacific

Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day.

One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship.