Digital Cream

Four digital transformation secrets, revealed

After years of discussions, digital transformation has finally become a reality at many organisations.

And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.

Five issues which keep ecommerce managers up at night

Ecommerce is a scary business.

Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.

The state of marketing attribution in Singapore

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.  

But at the end of the event, the hosts of each table helpfully provided a summary of the day’s discussions. 

Three key trends from our Marketing Attribution Briefing: Digital Cream 2015

For any company to truly make any kind of informed decision for future strategy, it needs to understand the value of everything it does online.

There are multiple ways a customer can find your ecommerce site: organic results on a search engine, a PPC campaign, a link on Twitter, a retargeted display ad on another website… Customer journeys are increasing in their non-linear passage. 

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Eight key takeaways from Digital Cream Melbourne

Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips.

Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together to share their thoughts from the day on a panel.

For those of you that couldn’t be there, here are some key takeaways that I noted.

Marketing attribution: four key takeaways from Digital Cream

Digital Cream is a series of international events hosted by Econsultancy where marketers and business representatives are invited to network, exchange experiences and learn from one another’s progress in digital marketing.

This year, I had the opportunity to attend the latest conference at Emirates Stadium in London and the chance to sit-in on three of the day’s marketing attribution roundtables. 

Attribution is clearly an area of contemporary business which a range of delegates were interested in. Many, however, were quite new to the concept – and there is a clear risk of inertia when presented with the somewhat limitless complexities the subject can present. Not to mention all that data…

I collected my notes in this Marketing Attribution Trends Briefing (thanks to our sponsors Adometry for their assistance and case studies included). But for a short summary, here are four of the key takeaways from that day…