Digital Window

Performance Marketing Awards: the winners

On Tuesday night, the sixth annual Performance Marketing Awards was held in London, attended by more than 800 people and judged by Econsultancy Research Director Linus Gregoriadis, among others. 

The event was previously known as the a4u Awards, but the name was changed to broaden the remit of the awards, allowing entrants from the various sub-channels of performance marketing, including social, mobile, email, search and display, not just just the affiliate sector.

Making the affiliate Long Tail wag : part one

This is the first of two articles about how to engage and optimise the Long Tail of your affiliate programme.

Whilst the term has its origins in statistical sciences as early as
1946, it was popularised 60 years later with the publication of Chris
Anderson’s book of the same name.

So how does this apply to affiliate marketing?

Five tips for running a successful lead-based affiliate campaign

The affiliate channel has always offered advertisers the opportunity to
deliver large volumes of leads; the challenge remains both assessing
the value and assigning an appropriate reward for those leads.

Here are
five tips for advertisers to help them to run a successful lead-based affiliate
campaign.