Internal communications has always taken a backseat when it comes to business priorities.
External comms however has always been a big focus, as companies put their efforts into keeping customers happy without necessarily thinking how much of an impact their employees can have on their success.
As we near August, the relentless digital news cycle is slowing slightly. However, we’ve still got juicy updates from Twitter, Google and Samsung.
Elsewhere, there are some interesting nuggets from the world of publishing and agencies. Tuck in…
This week has seen product updates from Google and Snapchat – but that’s just the appetiser.
Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.
Now do you think we’re sexy?
Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.
Yes, yes, we’ll be talking about Pokémon.
But also Amazon’s new programmatic creative video ads, ASOS’ one-hour delivery, Nissan’s autonomous cars and much more.
Here’s your five minute update on the week’s digital news.
Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.
This week’s digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.
From Snapchat and iOS 10 features, to retailer results and Google’s latest AI implementation, there’s lots you might have missed.
Digital news this week has been in turns happy, sad, concerning and uplifting.
Google, LinkedIn, Brexit, Tesla, VR, Uber, Hillary, Manchester City and Facebook all feature.
Read on if you want to run the gamut of emotions, and become a little bit smarter in the process.
This week’s digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go…
Been too busy at work to catch up on this week’s digital news?
This is my attempt to bring you the stories that only the most discerning need know about.
With automotive purchase journeys increasingly taking place online, manufacturers and dealerships have a reason to place greater focus on digital channels to pick up customers in the early phases of their research.
An AutoTrader.com study from last year found that new and used buyers spend 75% of their car research time online, while Google stats suggest that these customers take an average of 2.7 months to decide on a purchase.
This presents a challenge for automotive marketers to grab the attention of these researchers and eventually move them offline for a test drive or a visit to a local dealership.
There’s also the challenge of measuring online marketing efforts when customers use so many channels, as tracking leads from website to dealership isn’t always simple.
In this article, I’ll look at the purchase journey, some examples of automotive brands online, and that tricky transition from web to dealership.