direct marketing

Digital versus direct; using data for good

What’s in a name? Well, if you believe the
digital versus direct debate that has been raging in the marketing industry
recently, the answer would be ‘a hell of a lot’!

On the one hand, digital
agencies are criticised for being overly focused on a channel, whereas the
‘direct’ guys sit across different channels but are tainted with a historical
focus on spammy practices and tactics.