direct marketing

Facebook’s Custom Audiences targeting allows advertisers to stalk their customers

For advertisers obsessed with racking up ‘Likes’ on the world’s largest social network, reality can be harsh: not every consumer you’re targeting is going seek you out and like you on Facebook.

So what are advertisers to do? Facebook may have the answer.

Blog Multichannel Marketing

Digital versus direct; using data for good

What’s in a name? Well, if you believe the
digital versus direct debate that has been raging in the marketing industry
recently, the answer would be ‘a hell of a lot’!

On the one hand, digital
agencies are criticised for being overly focused on a channel, whereas the
‘direct’ guys sit across different channels but are tainted with a historical
focus on spammy practices and tactics.