direct to consumer

Quick Guide to Direct-to-Consumer (DTC)

This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.

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Six lessons from Mars Petcare’s dive into D2C during the pandemic

When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]

Webinar: Direct-to-Consumer (D2C)

With the shift to online models and commerce being accelerated by the pandemic, the rise in DTC models has continued unabated. This webinar distills the key learnings from Econsultancy’s brand new Direct-to-Consumer Best Practice Guide and covers key models and enablers, the challenges and opportunities involved with launching DTC propositions, and how to successfully drive growth in this rapidly developing area.

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

Stock photograph of a miniature shopping card with packages resting atop a laptop keyboard.

2022: A definitive moment for D2C

With the shift to online here to stay, brands are discovering the merits that a compelling D2C offering can bring, including flexibility, greater control, and a more valuable proposition for customers.