In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands that are reluctant to slash […]
That guy you stand behind at the supermarket checkout, while he clumsily thumbs through endless loose vouchers and causes a tailback four trolleys long at 11:30pm… that’s me.
That party of four, sat at the table of a popular pizza chain restaurant scrolling up and down their smartphones trying to find an online voucher for 50% off while the waiter patiently awaits our order… that’s my party of four.
For most retailers the moment a customer makes a purchase is the time to relax and reflect on a job well done, however this is potentially missing one last opportunity for promoting repeat purchases and social sharing.
A new report from Owned It looks at the steps brands are taking to optimise their order confirmation pages, with Amazon and M&S apparently making the most of the opportunity to encourage further sales and engagement.
But what are these retailers doing right and what steps can businesses take to optimise their order confirmation pages?
Amazon achieved a high score thanks to its social sharing buttons, a discount voucher incentivising a repeat purchase, and the brevity of its confirmation page.
There are many complex ways of increasing your online store’s performance. From analytics to data segmentation, once you’ve mastered the infrastructure of selling online, reaching new customers and selling more can become much easier.
But there are simple tricks to achieve bursts and spurts too…
When former Apple SVP of Retail Operations, Ron Johnson, took over as the CEO of American retail giant J.C. Penney, he had hoped to do for his new employer what he had done for Apple, where he led the development of the Apple Store and its Genius Bar.
Unfortunately for Johnson, the revolutionary tactic of ditching discounts and offering consumers straightforward low prices every single day of the year, turned out to be more disastrous than revolutionary.