Disney

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Content is king: Disney+ hits 10m subscribers in 24 hours

The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

What would a Twitter acquisition mean for marketers?

For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

Everything brands need to know about Gifs

The internet economy has been partying like it’s 1999, so it’s fitting that something that was popular in 1999, the animated Gif, has found a role on the modern web.

Here’s what brands need to know about the image file format that has found new life.

Amplifying the customer experience

Industries ranging from theme parks to sports venues are amplifying the customer experience by diving deeper into data and mining insights that are timely and add value.

Delivering a breakthrough customer experience requires close collaboration between marketing and technology. 

A truly collaborative experience depends on employees throughout the organisation reaching across the aisle and participating in delighting the customers. 

Six wonderful examples of marketing creative for your entertainment

In November Econsultancy is hosting the Festival of Marketing, a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more.

One of the themes of the event is Brand & Creative, so to give some inspiration on this topic I’ve collated some of the most eye-catching examples of creativity in marketing that I’ve seen recently.

So sit back and peruse these wonderful marketing campaigns, then buy yourself a ticket to the Festival of Marketing