How Lululemon became one of the biggest risers in the BrandZ Top 100
Lululemon has successfully positioned itself as a big player within the athleisure retail market.
MoviePass has disrupted the movie business, but will it win?
If it sounds too good to be true, it probably is.
Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.
Three ways to avoid being disrupted in an age of innovation
Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.
This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.
What does disruption really mean? We asked the disruptors
Disruption is one of the buzzwords that gets used ad nauseam these days.
All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.
78% of mobile banking customers are satisfied with the service: Stats
Big banks are working hard to deal with the threat of disruption, and increasingly the local branch is a touchpoint that many customers are avoiding.
According to a new study by customer experience management firm Clarabridge, 36% of banking customers in the US haven’t visited a branch in the past month.
Instead, they’re banking online, with 38% using a mobile device to do so and another 35% using a desktop or laptop.
10 trailblazing tech startups that demand your attention
Uber proved that applying new technology to an old industry is a recipe for a successful startup.
Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models.
How marketers can convince their organisations to take more risks
As part of our Skills of the Modern Marketer research we set out to define the soft skills needed to be successful within an organisation coping with all the changes that digital transformation brings.
Although classic marketing skills are essential, these will have to be combined with more digitally focused skills – a natural gravitation towards collaborative work, adaptability, creativity, insights driven by data – in order to be well positioned within the broader organisation.
Start me up! A profile of RentalRoost
A few years ago I wrote a post here on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live.
So I was particularly pleased to hear about RentalRoost, a US company aiming to disrupt the property market and place more power in the hands of the buyer.
We spoke to CEO and founder Nitin Shingate about the company’s plans.
How to harness disruptive innovation as a modern marketer
The Modern Marketing Manifesto challenges marketers to be creative and innovative. But how do we as marketers do this.
David Sealey who is completing his MBA disertation on Disruptive Innovation in Retail Markets discusses how marketers can innovate.
The Modern Marketing Manifesto is absolutely spot on. One of the challenges it sets for marketers is to design services and products with innovation and creativity.
I believe that all of us have the imagination to be both creative and innovative within out industry. You don’t need to be able to draw to be creative, and you don’t need to have the word innovation in your job title to be an innovator.