If it sounds too good to be true, it probably is.
Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.
Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.
This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.
Disruption is one of the buzzwords that gets used ad nauseam these days.
All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.
Big banks are working hard to deal with the threat of disruption, and increasingly the local branch is a touchpoint that many customers are avoiding.
According to a new study by customer experience management firm Clarabridge, 36% of banking customers in the US haven’t visited a branch in the past month.
Instead, they’re banking online, with 38% using a mobile device to do so and another 35% using a desktop or laptop.
Uber proved that applying new technology to an old industry is a recipe for a successful startup.
Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models.
As part of our Skills of the Modern Marketer research we set out to define the soft skills needed to be successful within an organisation coping with all the changes that digital transformation brings.
Although classic marketing skills are essential, these will have to be combined with more digitally focused skills – a natural gravitation towards collaborative work, adaptability, creativity, insights driven by data – in order to be well positioned within the broader organisation.
Optimisation leads to incremental gain, while creativity leads to disruption.
In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.
A few years ago I wrote a post here on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live.
So I was particularly pleased to hear about RentalRoost, a US company aiming to disrupt the property market and place more power in the hands of the buyer.
We spoke to CEO and founder Nitin Shingate about the company’s plans.
We love brands, right? We marvel at the most successful, and feel genuine sorrow for previously loved brands that disappear.
The life of any company founded today is shortening as time goes on. Brands have disappeared, and will continue to do so, for many different reasons.
A company can seriously jeopardise its future by taking its eye off the ball for less than a year. Agile methodology is becoming more and more important, as power is wrested away from old-school, bean-counting management.
This post presents some lost brands, some soon to be lost, and asks the question ‘why exactly?’
The Modern Marketing Manifesto challenges marketers to be creative and innovative. But how do we as marketers do this.
David Sealey who is completing his MBA disertation on Disruptive Innovation in Retail Markets discusses how marketers can innovate.
The Modern Marketing Manifesto is absolutely spot on. One of the challenges it sets for marketers is to design services and products with innovation and creativity.
I believe that all of us have the imagination to be both creative and innovative within out industry. You don’t need to be able to draw to be creative, and you don’t need to have the word innovation in your job title to be an innovator.
As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt.
This accompanying infographic sets out some of their key findings, chiefly that the Australian economy will be facing greater digital disruption in the coming years, with businesses needing to begin planning strategic responses to this as soon as possible.
According to a new report, one-third of the Australian economy faces major digital disruption in the near future and companies face watching 50% of their business perish if they don’t adapt to the digital changes quickly and efficiently.
The report by Deloitte titled ‘Digital disruption: Short fuse, big bang?’ looks at the impact of digital innovation on individual industries, analysing how much additional change they can expect to experience in the years to come. The report also speculates what time frame each industry has to adapt and how they should pull together the right strategic response to cope with these changes.
