Do Not Track

Future versions of Firefox to block third-party ad cookies

Online advertising continues to grow by leaps and bounds, but that doesn’t mean that life is easy for players in the digital ad ecosystem. In fact, the thriving online ad economy is increasingly complicated.

Unfortunately, things are only going to get more complicated. Need evidence? Look no further than last week’s announcement that one of the most popular browser makers, Mozilla, will begin blocking cookies from third-party ad networks by default in Firefox 22.