dollar shave club

10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

Dollar Shave Club’s content marketing strategy since ‘that’ video

You know the one I’m talking about…

The one with the hypnotically charismatic handsome guy with a terrible throw.

The one with the blunt machete, bear suit and single best use of a swear word in any advert ever.

The one you’ve seen highlighted at every single marketing conference you’ve attended since 2012.

No? Really? Fine this one then…

15 of the best branded Vines from July 2014

Let’s all pretend we’re not halfway into August already and instead rewind back to the last few days of July with its less inclement weather, rabid excitement for the upcoming Commonwealth Games and the promise of an ‘on-time’ round-up of the best branded Vines of the month.

Here’s our genuine excuse for its tardiness. I was on honeymoon and David Moth forgot to do it in my absence.  

Hmmm… sometimes you can be transparent merely by omission. Anyway, on with the compact cavalcade of content!