Twitter’s Vine launched to much fanfare at the beginning of the year and brands have been quick to experiment with the video sharing tool to both promote their products and generally have a bit of fun.
Unfortunately too many brands seem to think that just because it’s a throwaway six-second clip they don’t have to put much effort into it, so the clips often end up looking quite messy and of poor quality.
Similarly the temptation is often to try and cram as much as you can into the short time frame, which can make it difficult to work out what’s going on in the clip.
In my opinion, the best examples use a single continuous clip or motion capture so the viewer doesn’t have to try and take in several different camera angles in just six seconds. I would suggest that unless there’s a particuarly pressing need, Vines should be limited to around three of four different shots otherwise it can dilute the impact.
Furthermore, it’s a good idea to mount the phone on something so that the video doesn’t look too shaky.