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10 brands hijacking your Twitter feed with creative preview images

Last month Twitter added an image preview feature that causes pictures and Vines to automatically appear in users’ timelines.

Prior to the update users had to manually expand the media or click through to view the full tweet, but we’re now shown a small preview window whether we like it or not..

As with all alterations to the Twitter interface, the update was met with outrage from users who always seem surprised when agile and innovative tech companies seek to evolve their product.

The new image previews can occasionally cause problems, like this morning when my colleague Ben Davis caught a glimpse of a very NSFW picture that someone I follow had tweeted, but in general I find they add some much needed variety to my Twitter timeline.

UK retailers need to improve their email marketing efforts

The UK’s retailers still have plenty of room for improvement in their email campaigns and are not making the most of tactics which could improve their email ROI, according to a new study.

Marks and Spencer and H Samuel both performed well and scored 81 in the study, but both Somerfield and H&M need to improve, as they were joint bottom on 48. 

Overall scores were down compared to last year’s survey, with retailers failing on crucial areas like personalisation and gathering relevant information when customers sign up in the first place.