DSPs

Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.

Google courts enterprise marketers with launch of Analytics 360 Suite

Google has unveiled Analytics 360 Suite, “a complete measurement platform” targeted at enterprise marketers.

According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers “a complete view of the consumer journey and then make sense of it all.”

Once they have insight, Google aims to help marketers drive results.

Improved targeting and real-time reporting seen as main benefits of working with DSPs: report

In a competitive real-time bidding marketplace it is important for demand-side platforms (DSPs) to deliver a high level of service and manage client expectations, however our new Online Advertisers Survey Report suggests that this isn’t always the case.

On the plus side though, marketers also appear to be pleased with the targeting and reporting capabilities that DSPs can offer.

In fact, improved targeting was cited as the main benefit (67%) of working with DSPs, followed by real-time understanding of campaign performance (53%) and the ability to buy at impression level (53%).

Facebook launching real-time ad platform: report

If there was any doubt that Facebook is going to be putting the peddle to the metal on its monetization efforts now that it’s a publicly-traded company, those doubts are apparently going to be eliminated very quickly.

That’s because reports have surfaced indicating that the world’s largest social network is on the brink of launching a real-time ad exchange dubbed Facebook Exchange.

Five online advertising trends to expect in 2012

As marketers put the finishing touches on 2012 budgets and plans, it’s important to make sure they have been developed with an adequate point of view of the future.

While it’s impossible to predict exactly what will happen over the next twelve months, running through a few what-if scenarios will help to prepare for inevitable changes as they happen.

In this post, I wanted to highlight what I see as being some of the biggest trends and possibilities for 2012.

So here are five things marketers should look out for over the coming year…

A digital upfront: misguided?

The future of television may be digital, but if you’re a player in the
digital space looking at the meetings and parties taking place as
television networks wrap up their annual upfront sales efforts, it’s
hard not to be a little bit jealous at all the money that still gets
lavished at broadcast and cable ad inventory.

So this year, some digital players are hosting their own “upfronts” in
an effort to get advertisers thinking about the commitments they should
be making to digital ads.

OpenX targets big advertisers with OpenX Enterprise

OpenX became a player in the ad serving market by offering free and open-source versions of its ad serving technology.

But the online ad market is growing in sophistication, and larger advertisers are increasingly buying ads from a wider variety of sources, such as DSPs.

Integrating search and display challenging for marketers: report

The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble.

That’s what Forrester Consulting found in a study that was published yesterday.

What does 2011 hold for display and demand side marketing?

Many advertisers, agencies, and technology providers face their biggest challenge in 2011: how to innovate and keep pace with the dynamic and every changing digital landscape.

Going into 2011 advertisers and agencies will need to adapt, embrace innovation, new technologies and structure for changes in the way that display is purchased and managed. Data, inventory, demographics, audience segmentation and behavioural retargeting are all vital components in the rise of demand side platforms (DSPs).