duplicate content

Two examples of how Google penalised resellers for duplicate content

As an identical twin, duplication is a topic close to my heart. 

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.

Are your own sites harming your SEO strategy?

We all know that duplicate content will hamper your search performance, but what about similar theming across sub-domains, international sites, or family sites that have entirely different URLs?

If two sites are related in some way Google may not decipher between them leading to domain conflict. 

Have you ever seen a sudden drop for your site in the organic search results then a reappearance several days later?

Or do different landing pages and sub-domains regularly swap places for a search term? If so your site could be affected by site-wide cannibalisation, duplicate theming or semantic flux.

How to avoid duplicate content issues in ecommerce

Duplicate content has been causing major issues for online retailers for many years, primarily due to the negative impact it has on search engine rankings.

Due to the size and complexity of online retail websites, there are far more areas that need to be addressed and monitored in order to eliminate duplicate content issues.

Here are nine potential causes of duplicate content, along with resolutions to help you overcome them.

Google continues to fight scrapers, turns to public for help

If you’re a publisher, one of the most frustrating experiences is to discover that your content is being scraped by a third party that does not have permission to use your content.

Even more frustrating: when that scraper’s website is able to outrank yours for searches related to your own content.

For obvious reasons then, Google has engaged in a considerable effort to thwart scrapers. And now it’s turning to the public for additional assistance.

Panda: should publishers bother fighting back?

Talk to publishers about Google’s Panda update, and chances are you’ll find at least a few who haven’t had a pleasant experience.

Google’s goal of cleaning up its index may be desirable, and perhaps even necessary, but many publishers feel their legitimate websites were collateral damage.

The canonical link element gets cross-domain support

The canonical link element is a great tool for dealing with duplicate content issues. That’s good for website owners, particularly in certain industries where duplicate content can be a real pain, such as ecommerce.

But up until now, the canonical link element didn’t have much utility in addressing duplicate content issues across multiple domains. But Google is changing that thanks to its newfound support for cross-domain canonical link elements.

Newspapers get hip to duplicate content issues

Duplicate content can be a real SEO killer. For obvious reasons, search engines pay close attention to duplicate content and online publishers risk having duplicate content ‘filtered’ out.

While Google and other search engines are pretty good at identifying original sources and widespread acceptance of the canonical tag should eventually help, for online publishers who syndicate prolifically, dealing with duplicate content issues can be a challenge.

Kiss your duplicate content worries away

Duplicate content is one of those SEO issues that can be a real pain to deal with. While Google says it doesn’t ‘penalize‘ duplicate content unless the duplicate content is clearly the result of malicious behavior, that doesn’t stop webmasters and SEOs from worrying about it.

While such worries may be overblown, there are legitimate reasons why duplicate content can become problematic.