dynamic pricing

Why dynamic pricing is still as relevant as ever

Years ago, we got used to airline tickets fluctuating in price and then Amazon began dominating online retail and put their own version of dynamic pricing to work.

Since then, dynamic pricing has become increasingly commonplace in online retail.

Can dynamic pricing be a headache for brands?

Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.

The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech… a great fit for both brand and retailer.

Amazon might be ditching the discount, sort of

Historically, discounting has been a lifeblood for many retailers. And the bane of their existence at the same time.

Now, the 800-pound gorilla of online retail appears to be experimenting with ditching discounts. Sort of.

pricing

How repricing helps level the ecommerce playing field

If you’re new to the ecommerce industry, I’ll let you in on a “little” secret. There’s an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it’s the largest online retailer in the western hemisphere. 

ecommerce

How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.

pricing

There’s no such thing as one right price in retail

We live in a constantly changing market, why should your prices be static?

That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why?

Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.

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Why dynamic pricing is a must for ecommerce retailers

Dynamic pricing is a pricing strategy in which prices change in response to real-time supply and demand.

While this isn’t a brand new pricing strategy, (American Airlines first introduced it in the early 80’s) it is currently taking ecommerce by storm.

Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average.

What is price discrimination and is it ethical?

Ecommerce is growing and information technology is becoming more robust. As a result, some innovative pricing strategies have come into play.

Dynamic pricing is one that has been applied more broadly across a variety of industries, and its usage is growing among retailers.