ecommerce trends

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Five ways ecommerce is being revolutionized right now

Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

That ride is far from over. We are in the midst of still more changes. We cover five of them here.

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Five novel ways marketers are harnessing technology to improve results

Technology has been an essential part of the marketing toolkit for decades.

How marketers use technology to achieve their objectives, though, is constantly changing. As new channels emerge and consumers develop new behaviors, brands have to change how they harness data, computing power and analytics to keep current.

How brand marketers are optimizing customer experience in 2018

Improving the customer experience continues to be a top priority for brand marketers.

In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that ‘optimizing the customer experience’ remains the top choice for the single most exciting opportunity in 2018. 

But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?

Ecommerce in 2017: What do the experts predict?

What will be the biggest trends to hit the world of ecommerce next year?

With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.

What is dropshipping and is it right for your business?

We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one. 

One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers. 

How is that possible? One of the most popular ways is through dropshipping.