We’re fast approaching the end of 2019, which aside from being the end of a year (with all of the traditional reflection and future-gazing that that entails) is also the end of a decade – which of course makes it a perfect time to look back on the last ten years and take stock of where we’re at.
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Ecommerce, in a word, is booming.
A recent report from Shopify states that global ecommerce sales have been growing at an average of 20% per year since 2014 and double-digit percentage growth will continue through 2021. At this rate, ecommerce sales will reach $4.5 trillion worldwide by 2021.
Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.
That ride is far from over. We are in the midst of still more changes. We cover five of them here.
Technology has been an essential part of the marketing toolkit for decades.
How marketers use technology to achieve their objectives, though, is constantly changing. As new channels emerge and consumers develop new behaviors, brands have to change how they harness data, computing power and analytics to keep current.
Improving the customer experience continues to be a top priority for brand marketers.
In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that ‘optimizing the customer experience’ remains the top choice for the single most exciting opportunity in 2018.
But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?
News headlines in 2018 have been full of woe for UK high street retailers.
A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.
What’s going to be hot in the world of ecommerce next year?
Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.
Singles’ Day (11/11) is upon us once again.
For those not yet aware of it, Singles’ Day is China’s annual ecommerce day which yielded $17.8 billion in gross sales in 2016. (As a reference, Cyber Monday in the US only grossed a measly $3.45 billion that year).
What will be the biggest trends to hit the world of ecommerce next year?
With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.
Next up in our series of yearly roundups, we’re looking at the year in ecommerce.
So, what were the biggest trends and talking points?
We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one.
One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers.
How is that possible? One of the most popular ways is through dropshipping.