Last year, Google generated $54 billion of economic activity for American businesses, website publishers
and non–profits. That’s according to a study released today by the search giant, which has embarked upon a campaign to show Google is not only creating value for Google, but for American businesses, the economy, and job-seekers as well.
And now that Google is an active presence on Capital Hill, it’s a move doubtless calculated to portray the company as an economic engine to lawmakers, too, as privacy regulation activity comes slowly into focus. Google is telling its story through the stories of its small business advertisers – a tactic adopted by the IAB in its recent lobbying efforts as well. To underscore the political motivation behind the study, Google breaks down, on a state-by-state basis, which politicians are leveraging Google to communicate with constituents. For example, in New Jersey they name Governor Chris Christie and 11 state Senators and Representatives who communicate with constituents through official YouTube channels.