You are ready to launch a new product or service. You’ve spent months developing it, and you’re finally ready to start selling.
Then comes the age-old question: what should I charge for it? It’s a
question that every business owner has to answer, and unfortunately
it’s one of the most difficult to answer. That’s because business
owners know instinctively that pricing, perhaps more than anything
else, has the power to determine whether you sell a million widgets, or
none at all.