Entries are now open for this year’s Masters of Marketing Awards, presented at the Festival of Marketing in October.
There are many categories but I thought I’d highlight the Programmatic & Performance Marketing award by looking at last year’s winner and a few other notable campaigns.
For a while now, many have bemoaned the lack of creativity in display and programmatic advertising.
The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process.
Proximity London was behind the work, marrying provocative content and contextual targeting to help The Economist target new users.
Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory.
Tumblr, which has been described as a publishing tool that’s somewhere between Twitter/Facebook and a full-fledged blog, is a fast-rising star in the crowded world of social media. It recently passed the one billion post mark, and it counts some pretty prominent publishers, including The Economist and Newsweek, as users.
The latest recognizable name in publishing to jump on the Tumblr bandwagon is The Atlantic. It doesn’t know what to expect from its Tumblr experiment, but it’s getting involved with Tumblr nonetheless.