economy

Advertisers shouldn’t fear the Fiscal Cliff

It can be easy to forget that at this time four years ago, the future of the global economy was in limbo. Financial markets around the world were in chaos and the specter of a global depression was being taken seriously.

Today, the internet economy is booming and retailers are expressing optimism for the holiday shopping season.

But under the surface, there is growing concern. As AdAge points out, if you take away all of the advertising activity around the Olympics and the United States election cycle, ad sales have been softer this year. And now advertisers have a new worry: the Fiscal Cliff.

Is the startup boom an illusion?

If you’re avid reader of blogs like this one, chances are you can’t go a day without hearing of a new startup that is seeking to revolutionize an industry, that just raised a round of funding, or that was acquired by a major company.

The global economic outlook may be uncertain, but startups are thriving. Or at least so it appears.

Twitter IPO? Company desperately trying to prevent it

Just a few years ago, even the best internet companies would have found it hard to go public. With the global economy faltering, the word ‘IPO’ wasn’t on anybody’s mind.

Times are different today. The global economy is still a source of many concerns, but the stock markets are currently shrugging those concerns off and giving the top tech companies an opportunity to sell their shares to the public.

What are the digital marketing opportunities Down Under?

The shifting digital economy is something I’ve written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.

Recently, though, I’m seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.

Preparing for the next recession: five tips

In 2008, the world nearly ended as the global economy experienced its worst downturn in decades. The ‘recovery’ hasn’t exactly been easy, but those of us in the digital economy have been lucky as technology and online industries have thrived.

Increasingly, however, economists are voicing concern that the global economy is on the precipice again. Yes, these are some of the same economists who missed the signs that the global economy was on the brink of collapse several years ago, but nonetheless, the warning signs are hard to miss.

China: Is the East the new West for e-commerce?

China is a difficult market to currently crack for international businesses, but a shift appears to be happening, driven largely by e-commerce.

In association with Toluna, Econsultancy has carried out a survey of online consumer behaviour in the region to try to understand this further.

The internet is dead (as an investment), long live the internet

Less than a year ago, it would have been hard to imagine that Google would be trudging along, eking out bottom line growth primarily by cutting expenses. And it would have been hard for some to believe that the hottest startups  would seemingly be no closer to solving their monetization questions.

The reality: the internet economy is a lot like the rest of the global economy.

Death to spec work and unpaid internships

I was chatting with a friend who lives in the United States recently. He’s a freelance web developer and we were discussing the state of the market.

An interesting topic came up: the number of companies seeking services on a spec work and unpaid internship basis.