economy

Advertisers shouldn’t fear the Fiscal Cliff

It can be easy to forget that at this time four years ago, the future of the global economy was in limbo. Financial markets around the world were in chaos and the specter of a global depression was being taken seriously.

Today, the internet economy is booming and retailers are expressing optimism for the holiday shopping season.

But under the surface, there is growing concern. As AdAge points out, if you take away all of the advertising activity around the Olympics and the United States election cycle, ad sales have been softer this year. And now advertisers have a new worry: the Fiscal Cliff.

Is the startup boom an illusion?

If you’re avid reader of blogs like this one, chances are you can’t go a day without hearing of a new startup that is seeking to revolutionize an industry, that just raised a round of funding, or that was acquired by a major company.

The global economic outlook may be uncertain, but startups are thriving. Or at least so it appears.

Twitter IPO? Company desperately trying to prevent it

Just a few years ago, even the best internet companies would have found it hard to go public. With the global economy faltering, the word ‘IPO’ wasn’t on anybody’s mind.

Times are different today. The global economy is still a source of many concerns, but the stock markets are currently shrugging those concerns off and giving the top tech companies an opportunity to sell their shares to the public.

What are the digital marketing opportunities Down Under?

The shifting digital economy is something I’ve written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.

Recently, though, I’m seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.

Preparing for the next recession: five tips

In 2008, the world nearly ended as the global economy experienced its worst downturn in decades. The ‘recovery’ hasn’t exactly been easy, but those of us in the digital economy have been lucky as technology and online industries have thrived.

Increasingly, however, economists are voicing concern that the global economy is on the precipice again. Yes, these are some of the same economists who missed the signs that the global economy was on the brink of collapse several years ago, but nonetheless, the warning signs are hard to miss.