Econsultancy adds new 8-week blended learning programme for all subscribers
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
Marketers from Channel 4, Diageo and Specsavers on capability building
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
Econsultancy launches ‘AI for Marketing’ short course
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
Econsultancy supports BIMA Digital Day 2023 in Queens Park, London
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
9 steps to building an L&D strategy for digital skills
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
‘Your competitive advantage is your people’: Sky’s Dave Stratton on how training has reignited the marketing function
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
Generative AI: 75% of marketers are already using it or actively considering it
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.
‘This should be the time when marketers shine’: Key takeaways from the Future of Marketing survey 2023
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
Econsultancy expands multi-language elearning content
More than 50 marketing and ecommerce courses and hundreds of lessons, now available in six languages.
Sky Sports’ marketing director credits the business’s Marketing Excellence Programme for proving the value of marketing
Dave Stratton told Marketing Week that the broadcaster’s start-of-season campaign is the sort of “bold work” the business is investing in, off the back of its Marketing Excellence Programme, delivered in partnership with Econsultancy.
Econsultancy adds scenario-based assessments to its elearning platform
Econsultancy has added scenario-based assessments to its Skills CloudTM elearning platform. The ‘Optimising the Retail Media Opportunity’ learning plan is the first on the platform to include this type of gamified, interactive test format, with further assessments to be rolled out through 2023. The retail media assessment takes around 30 minutes and includes six tests, […]
Econsultancy grows ecommerce elearning to 25+ courses, including new ‘Persuasion Architecture’ module
Econsultancy has today launched a new elearning course, Persuasion Architecture and Tactics for the Digital Store, adding to its Ecommerce Deep Dive learning plans, which now feature 25 courses and 12+ hours of elearning. Persuasion is a well-established concept in the worlds of user experience and conversion rate optimisation, as well as more broadly in […]