econsultancy news

Econsultancy adds scenario-based assessments to its elearning platform

Econsultancy has added scenario-based assessments to its Skills CloudTM elearning platform. The ‘Optimising the Retail Media Opportunity’ learning plan is the first on the platform to include this type of gamified, interactive test format, with further assessments to be rolled out through 2023. The retail media assessment takes around 30 minutes and includes six tests, […]

Ludo Graham presenting 'persuasion architecture' elearning course

Econsultancy grows ecommerce elearning to 25+ courses, including new ‘Persuasion Architecture’ module

Econsultancy has today launched a new elearning course, Persuasion Architecture and Tactics for the Digital Store, adding to its Ecommerce Deep Dive learning plans, which now feature 25 courses and 12+ hours of elearning. Persuasion is a well-established concept in the worlds of user experience and conversion rate optimisation, as well as more broadly in […]