education

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How higher education providers are marketing to new students

Brochures and pamphlets were once the main source of information for potential new students.

Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses – other forms of marketing are taking precedence.

Three key takeaways from our Digital Transformation Trends Briefing: Digital Cream 2015

Digital transformation is the journey from where a company is, to where it aspires to be digitally.

A digital organisation is generally considered to be one that focuses on customer experience irrespective of channel and has a ‘digital culture’. But how do you get the right mix of skills, culture and technology in order to benefit the customer and the long-term health of your organisation?

The British Museum: five lessons in augmented reality

Since 2009, the British Museum has educated youngsters in Bloomsbury via its Samsung Digital Discovery Centre (SDDC). It’s free, and is the most extensive on-site digital learning programme of any UK museum. 

I went along to the British Museum last week to see the launch of a new image recognition and augmented reality (AR) app, A Gift for Athena, helping kids to engage with the museum’s Parthenon gallery. 

The app, built by Gamar, is simple in premise and use, but also a lot of fun, showing that augmented reality can succeed when applied in the right manner. 

In this post I’ll discuss why the app works, and what’s needed to succeed with AR.