education

1

How higher education providers are marketing to new students

Brochures and pamphlets were once the main source of information for potential new students.

Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses – other forms of marketing are taking precedence.

Three key takeaways from our Digital Transformation Trends Briefing: Digital Cream 2015

Digital transformation is the journey from where a company is, to where it aspires to be digitally.

A digital organisation is generally considered to be one that focuses on customer experience irrespective of channel and has a ‘digital culture’. But how do you get the right mix of skills, culture and technology in order to benefit the customer and the long-term health of your organisation?

The British Museum: five lessons in augmented reality

Since 2009, the British Museum has educated youngsters in Bloomsbury via its Samsung Digital Discovery Centre (SDDC). It’s free, and is the most extensive on-site digital learning programme of any UK museum. 

I went along to the British Museum last week to see the launch of a new image recognition and augmented reality (AR) app, A Gift for Athena, helping kids to engage with the museum’s Parthenon gallery. 

The app, built by Gamar, is simple in premise and use, but also a lot of fun, showing that augmented reality can succeed when applied in the right manner. 

In this post I’ll discuss why the app works, and what’s needed to succeed with AR.

The digital classroom: how tech has changed the way we learn

Following a Forbes piece in which a teacher proclaims he avoids turning a computer on during class time, and that face-to-face is key I thought I’d explain why all that is wrong.

Below are five examples of technology or digital in the classroom that really make life easier for both the teacher and student.

TED launches new YouTube channel as part of education drive

The non-profit organisation TED is responsible for some of the most inspiring talks relating to technology and innovation in circulation today.

Unsurprisingly, videos of these often become viral hits within relevant communities online. But many believe TED is ignoring an important audience: youngsters.

As TED curator Chris Anderson explains, “Over the past few years…we’ve seen these talks spread over the Web and a recurring theme from people in the community has been, ‘These are great, but could you do something more for the kids?'”

10 new specialist qualifications for the digital industry

There’s a whiff of triumph in the air: ten new specialist qualifications for the digital industry, each seeking to provide the skills needed to become a confident practitioner in disciplines as diverse as Analytics, SEO, UX, and Social Commerce.

Econsultancy’s new Graduate Certificates offer an accredited route to mastering the implementation of a range of core digital skills and offer supported learning on the job.

Created in direct response to client demand (and our own findings in the recent Skills and Structures report), these new qualifications are an important development for us.

Raising the bar: Econsultancy’s graduating class of 2011 builds on last year’s success

Econsultancy’s qualifications team is chuffed to bits to hear the news that this year’s MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.

Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc’s first distinctions. The university described all this year’s dissertations as outstanding and we’re inclined to agree!