Efficient Frontier

As Facebook grows, ad prices continue to rise

Facebook may or may not have some tough competition in the not-too-distant future, but right now, Facebook is at the top of many brands’ lists when it comes to digital marketing initiatives.

Increasingly, that’s proving to be a double-edged sword.

Facebook advertising getting more expensive: report

Advertiser interest in Facebook has grown rapidly over the past several
years. With more than half a billion users, it is the biggest
social networking hub in the world, making it one of the top digital
platforms on which to reach consumers.

Its self-serve advertising platform, however, has received mixed
reviews. Unlike, say Google AdWords, advertisers don’t necessarily have
intent‘ present with every click, and converting Facebook traffic has,
for many of them, been challenging.

The platform’s saving grace: it’s
generally pretty cheap. But that may be changing.