election

Newsjacking the US election: Six brands playing the Trump card

Election season is in full swing and the buzz of the Presidential race inescapable.

While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.

Elections then and now: How Obama’s influence has changed between 2008 and 2012

In the week preceding the US election I wrote a couple pieces on the importance social media will play on the election and how much Mitt Romney and Barack Obama spent on online advertising.

A new infographic from Cognitive Match takes a look at the numbers in a different way. In the aftermath of the election, they have taken a step back and have compared the shift in social media and voter patterns in swing states between the 2008 election and the 2012 and how the spend on online ads have increased.

Hollande and Sarkozy: How not to use social media in politics or business

On May 7, 2012, François Hollande took over from Nicolas Sarkozy as President of France.  If, for many, the final vote was read as an indictment against Sarkozy, more than a vote for Hollande, both candidates outdid themselves equally in one area: they were both equally inept at handling the social media opportunity.  

As we reflect on the Obama-Romney duel, one can observe that social media and politics are inextricably linked.  While social media has had a well-noted impact in the Arab Spring and, increasingly, in deeply controlled countries such as Saudi Arabia and China, the relationship has even more impact in a democratic forum, where openness and liberty of expression are enabled, along with the potential for anonymity. 

Top marketing lessons from the Presidential election

Today at Digital Cream in San Jose, Chris Tolles of Topix started the day of round tables and discussions by looking at how marketers can model their campaigns on political campaigns.

As we gear up for the next US election this fall, the topic is not only timely but as the presidential campaigns move rapidly to their end in the upcoming months, there are continual lessons to be learned.

Online spend from Ron Paul supporters pays off, according to Sociagility

The last UK election was touted by many as the first ‘truly social’ vote. There’s some truth to this, given the huge growth in uptake of social networks from 2005 to 2010, improvements to internet access and consumer awareness of these channels.

Plus, there was influence from the party leaders themselves as most of them tried to emulate the success of Obama’s 2008 campaign.

Now in the US, just a day ahead of the Iowa caucuses (widely accepted as the first major electoral event in the run-up to the presidential election) the same prediction is being wheeled out again. Where Obama blazed a trail, others now seek to follow.

Did political parties fail to learn from Obama?

David Cameron could have won an outright majority had his party fully learned the lessons from the Obama presidential campaign, according to a study by Tamar

Its Political Search Index asserts that the UK’s political parties missed an opportunity to win over more voters through online engagement, and that a more personalised approach could have yielded better results. 

tyrells

Five brands using election-themed marketing

More than ever, it’s crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general election, we’ve already seen that the main political parties could do a lot more to improve their websites and online campaigns. But what about companies?

Here are some examples of brands who have jumped on the election bandwagon, by launching topically-themed marketing campaigns and products. 

Tories win Nielsen’s email usability test

Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives’ emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment. 

In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines. 

I was due to follow up on my previous post about the three main parties’ email strategy, so I’ve looked at Nielsen’s findings, as well as some of my own…