Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers?
What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast?
In this piece I will look at two major objectives for marketing email and discuss what is automated and what is not.
Oh and don’t worry, I’ll mention big data too!