Email marketing

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10 more examples of welcome emails from retailers

As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. 

A chance to say hi to those who actively want to hear from you – welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. 

How consumer tech habits could be impacting email success

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. 

Another oft-debated element is the time of day the email is sent. But with today’s ‘always on’ consumer constantly glued to tech devices, does this really matter anymore? If so, what exactly is the optimum time to reach them? 

What were the biggest email trends in 2017?

We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.

With help from some industry experts, here’s a quick reminder of what happened.

Don’t patronise me with ‘personalised’ cart abandonment emails (a case study)

Personalisation is massive. We see it more and more in digital marketing and it’s partly what machine learning technology will be tasked with in 2018.

But automated personalisation isn’t always a good thing. If it isn’t implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.

Seven email strategies used by 10 retailers on Black Friday

Checking your email on Black Friday is like coming back to work after two weeks off.

When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.

Eight effective examples of email sign up forms

According to research, 57% of email subscribers spend anywhere between 10-60 minutes browsing marketing emails during the week. But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place. So, what exactly makes […]