email reputation

Five reasons you should stop using no-reply email addresses right now

A lot of email marketers use no-reply addresses to send their emailings.

The wide variety of excuses to do so range from ‘Nobody answers my emails anyway’ to ‘I don’t want to receive out of office emails’.

But when it comes to email marketing, there are no good excuses for using no-reply addresses.

Not only will your recipients conclude that you don’t care about what they’ve got to say, no-reply addresses also damage your email reputation and deliverability.

Here are five reasons you should stop using no-reply addresses right now:

Email reputation: what is the expiration date of your opt-ins?

Email reputation: what is the expiration date of your opt-ins? Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in.

Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails.

But although you are now complying to the email marketing legislation, these efforts aren’t enough to prevent that you’ll be regarded as a spammer.

An opt-in’s sustainability isn’t endless. Think about your email reputation and ask your recipients to prolong their subscriptions from time to time.